Diamonds are some of the rarest, hardest and most beautifule minerals on earth. It's no surprise that they serve as a universal symbol of enduring love. Because no two stones are alike,we would like to help you understand what factors are involved in evaluating the cost of a diamond so you could find the ideal stone for you.

The only factor in buying a diamond that relies completly on taste. More shapes are availalbe today than ever before.

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Among the 4C's of diamond value, including clarity, color and carat weight, cut is considered the most critical. Cut is what unleashes a diamond's singular beauty.

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Rarely does the absence of something add value. Not so for diamonds, where the absence of color is nearly always the mark of value.

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Just like people, no two diamonds are alike and the Clarity is the diamond fingerprint. Among the four "Cs" of diamond value, "clarity" embraces the inner appearance of diamonds.

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Larger diamonds, always rarer than smaller ones, are not simply priced proportionately more. Owing to its rarity, a two-carat diamond will cost more than two one-carat stones of equal quality.

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