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Why less is more...
Rarely does the absence of something add value. Not so for diamonds, where the absence of color is nearly always the mark of value. Diamonds purest in brilliance have no color hues—yellows, reds, blues and violets--to conflict with their sparkle. The exception: Fancy colored diamonds; which are extremely rare.
The standard diamond color grading system uses the letters "D" through "Z" to rank diamond color. White diamonds, considered absolutely colorless, carry a top rating of "D". At the scales bottom, diamonds with a yellowish tint carry a "Z" rating. To the untrained eye, variations among the leading grades, D through H, are almost impossible to detect.
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